Join Leading Australian Manufacturers and be the first to launch your products to the market by Exhibiting at the Asia Pacific regions first furniture and furnishing Trade Fair for the year.

 

FAIR PROFILE

The Furnishing Industry Association of Australia Ltd presents the AUSTRALIAN INTERNATIONAL FURNITURE FAIR. The Fair will showcases the latest designs from Australian and international furniture manufacturers and importers. This event gives furniture and furnishing buying groups, retailers, interior designers, decorators and architects the opportunity to see and buy the latest products, learn the latest industry developments and network with their peers both at the Trade Fair and in a full program of concurrent functions.

2010 OVERVIEW

The AUSTRALIAN INTERNATIONAL FURNITURE FAIR & the co-Located DECORATION + DESIGN attracted over 6,750 visitors to the fair. Over 200 Exhibitors took part in the fair including 30% more Australian Manufacturers than 2009. Many exhibitors reported good sales and were pleasantly surprised with the quality of visitors. Retail visitors again were the strongest sector, followed by decorators and designers with the number of visitors from the hospitality industry reflecting ongoing growth in this market sector.

WE BRING THE BUYERS TO YOU...

Supported by a comprehensive marketing campaign the Australian International Furniture Fair will bring you qualified and targeted trade visitors by:

  • Direct mail campaign of personalised invitations around Australia and Overseas to industry relevant buyers
  • Unlimited free trade invitations for exhibitor distribution Regular visitor newsletters outlining new developments
  • Email, fax and SMS communications to visitors in the lead up to the Fair
  • Advertising, trade invitation inserts and editorial coverage in leading publications
  • Intensive PR campaign to generate media coverageView the marketing campaign summary for the 2009 Fair
WHY PARTICIPATE
  • Promote your latest ranges to a highly targeted audience 
  • Create brand awareness 
  • Accelerate the buying process by answering questions face-to-face Raise your profile in the industry 
  • Reinforce your existing business relationshipsIncrease your portfolio of international busines
WHO WILL YOU MEET?

Buyers, Owners, Directors & tradespeople representing...

Retailer 32.8%
Decorator/Designer
32.2%
Trade
 8.3%
Wholesaler/Supplier
 6.7%
Manufacturer
 5.1%
Hospitality
 4.8%
Build/Construction
 4.7%
Architect
 2.5%
Government
 0.9%
Healthcare/Aged Care
 0.8%
Lighting Specialist
 0.6%
Landscape Designer
 0.6%

VISITOR RESEARCH
  • 28% of Visitors attended the Fair to look for new products and 19% to look for new / alternative suppliers
  • 86% of Visitors had direct authority or influence for purchasing
  • 76% of Visitors discovered new products or suppliers at the Fair
  • 73% of Visitors expect to contact Exhibitors or place orders after the Fair 

*Visitor Research conducted by Australian Exhibitions & Conferences- February 2010